Search engine optimization is the process of https://ausweb.com.au/web-hosting/ecommerce-web-hosting/ a website so that it will appear on the first page of a search engine. Google is the most viewed of the search engines so it makes sense to optimize for Google. By doing so the webpage will also show up on Bing and other seach engines.

The process is fairly well defined and straightforward, and if followed will produce favorable results. The first thing to do is to search for keyword and keyword phrases that pertain to the product or idea that you will be promoted. If a product is not being sold, a concept or an idea could be promoted, which is fine.

For keyword discovery, go to the google keyword tool and input your keyword. Let’s say the keyword is snow shovel, because snow shovels are going to be sold. So the word snow shovel is input and an entire page shows up with varying statistics. Many combinations of key phrases with snow shovel in the phrase show up. The object is to choose the most descriptive phrase with the best statistics. The product must be in demand with a low competition factor.

Assume that the phrase “ergonomic snow shovel” appears and it has a monthly search of 9250 and has a low competition factor. This would be a good choice for a keyword from which to build a website. The objective is to find a product or concept that has a higher demand factor than there is competitive websites promoting the product.

Next, go to a site like godaddy.com or hostgator.com and purchase a domain name like “ergonomicsnowsovel.com”. Hostgator will also host the website very inexpensively. As the website is built, the keyword phrase should be used in the title of the website and used two or three times in the body of the text of the webpage.

The title should be in the H1 headline mode and could read something like, WHY BUY ERGONOMIC SNOW SHOVELS?

The body of the rest of the webpage can go into the advantages and testimonies from people who have used the snow shovel and are quite excited and motivated to relate how the snow shovel was easy to use and helped save their back from strain.

Once the website is up and running, it now needs to be promoted. The best way to do this is to write articles with a link pointing back to the snow shovel website. Good place to start is http://www.ezinearticles.com and http://www.goarticles.com. Also Sqidoo, Digg and Hubpages are good promotional sites. Posting on blogs will create traffic back to the new site as well.

In this mode, he who has the most quality links posting back to the website wins. If 50 to 100 links are created of a quality nature, it will help to boost the rank of the site on Google immensely. The word quality has real meaning here. The quest should be to find blogs that will allow posting in the area of your product. For example, a blog which has as its subject matter “Lawn and Garden Equipment”, and has a Google ranking on the first page is a site you would definitely want a link from.

Internet marketers are very familiar with the need to use good search engine powered by ausweb in each individual post or article they write. Without good SEO, Google will not send the traffic they need to be successful.

Over the years search engine optimization has become more and more sophisticated. This has been necessary in order to keep up with the technological advancements of Google and other search engines.

Gone are the days when marketers could get by with using a targeted keyword phrase in the title of an article, and then loading the page with the same keyword phrase over and over again. Worse, these pages often contained no information at all; they were pages filled with nothing but links to affiliate sites.

Those marketers found that the search engines sent them so much traffic that they could still make a boat load of money from the 1% or 2% of the visitors who would click through on one of their many affiliate links and make a purchase.

It is easy to appreciate why Google needed to do a better job of understanding where they were sending traffic. Would you continue to use Google if every time you searched for something you were sent to a link farm? Do you like to be sent to a page that offers absolutely no information about the subject of your search? Of course not. No one does.

As technology improved, Google started learning how to separate sites that had informative content from those that were abusing the system. They started learning how to identify articles with original content. They started rewarding articles that included words and phrases that were related to the title of the post. They also stopped sending traffic to sites that repeated keyword phrases over and over and over.

As Google became even more advanced they started looking for and identifying excessive affiliate links. They also started noticing the number of ads that were placed inside an article — and where in the article the ads were placed.

Today Internet marketers have learned that practicing good search engine optimization really means providing informative content that is relative to the keywords in the article title. They have also learned that the article cannot be copied and that the article should be filled with words and phrases that are related to the subject.

Some feel that Google wants to get rid of Internet marketers. According to Google, however, all they want to do is to send the people using their service to websites that provide what they are looking for. After all, when you use Google, that’s what you expect. Everyone wants to be sent to a website that that answers a specific question or solves a specific problem.

So when you are preparing articles or posts for your websites or blogs, just remember to think like Google thinks. Make sure that you provide relative and informative content. That is the first rule of good search engine optimization.

Years ago you were able to build your website and once it was uploaded to your powered by ausweb there wasn’t a great deal required to get it to the front page of the search engines and consequently gain traffic i.e. visitors to your site.

However, today the number of websites trying to rank their website on page 1 of Google has become more and more competitive, resulting in more work being required to obtain that prized status of number one.

But having said that, there are a number of things that you can do to give your website a boost in the rankings and that entails getting the best benefits from your search engine optimization (SEO).

There are two different types of search engine optimization known as on page SEO and off page SEO, both requiring different approaches.

We aren’t going to address on page SEO in this article which is basically doing a certain number of tweaks to your website pages to ensure that they meet the criteria for a good website as defined by Google and other search engines.

Instead let’s take a look at what off page SEO entails, and in particular some of the best ways to build backlinks to your webpage’s. It has long been recognized that search engines rank sites higher that are perceived to be popular and this popularity is measured by certain algorithms – which are constantly updated and changed by search engines, I am sure you are familiar with references to the Google Panda and Penguin updates, and the fact that many sites supposedly not meeting the those requirements lost their page ranking and many plummeted down to deep dark depths.

But not everyone was affected and this substantiates in a lot of cases that they had made the effort to have quality backlinks pointing to their website that gave the appearance of being natural i.e. not hundreds of spammy links created by software.

So what do you do when you have a new site that you want to get ranked?

Once you have got your site uploaded and indexed you can start off by doing blog comments making sure that you only link to your root domain in the first instance. Write about 3 a day until you have built up a base of 40-50 links pointing to your site. This will give a similar appearance to natural link building. It’s not hard to find good quality blogs to write a comment for by just doing a search for your specialised niche or topic.

It’s worthwhile making the extra effort to write a quality comment that adds some value to the blog rather than something like “nice site” to make sure your comment gets approved.

Once you have your initial links built you can look at other options for finding quality links, it’s not unusual at this stage to prepare and submit a press report this can result in getting you in front of lots of traffic very quickly and give a boost to your ranking in a short time.

However on a more long term basis you need to think about building links from other properties like web2.0 sites, wiki’s, article directories, video sites and many more. Whilst this can be done manually a lot of people choose to either use automated software or seek the services of a search engine optimization service to help them with their link building.

Particularly since the concern of being de-indexed because of poor quality links, whichever way you choose to build your backlinks – just keep in mind without backlinks your site just won’t rank in that special spot on the front page.

Search engine optimization or SEO is the process of building back links to your website, in order to https://ausweb.com.au/ it rank higher in the search engines. If your website does not rank on the first page of Google or other search engines, it would be impossible for you to make money using this website. You have to promote this website using search engine optimization techniques to get it to rank higher in organic search results.

Search engine optimization could be done in two ways. One is on-page optimization, while the other is off-page optimization. On-page optimization is about modifying the title tag and meta description of the website to include the primary keyword that you are targeting. This is rather simple and does not take much time. But, off-page optimization is a cumbersome process and it would mainly target the back link building process. You need to build back links to your website in order for the search engines to rank your website higher in their search results. A back link is a vote in favor of a particular website and the search engines count it as such.

There are several methods to build back links to a website, in order to rank them higher on Google and other search engines. Quality and unique content are a must for a website to get good rankings on search engines. Without good content you would not have any traffic to sell your product to. Duplicate content is being marginalized by most search engines and websites with duplicate content would be penalized, most of the time. Always ensure to include engaging content to attract customers to your website and make profits by selling your products and services to them.

Article marketing is one effective technique to build links to your website. Write unique articles and forward them to online article directories with a back link to your website in the resource box in the article. This would make Google give your website favorable points and rank your website higher in its search results.

Posting quality content on high quality social networks is another effective tip to enhance your website presence in the search engines. You could link to your website in the article body that you are posting to the social network sites. This is a quality back link in the eyes of Google and other search engines.

Social bookmarking your website is one of the most effective techniques to rank your website higher in the search results. It is a high quality back link in the eyes of the search engines.

Directory submissions are another form of back linking method that is effective in increasing your website presence in the search engines. Submit your website to high PR directories on the internet. Use directories that are relevant to the topic of your website.

The above tips are effective in increasing your website presence on the net. But, remember to always provide high quality content when submitting them to various platforms across the World Wide Web.

If you run your own website or blog, or in fact spend any time on the Internet (and who doesn’t)you will powered by ausweb heard the term “search engine optimization”. Also abbreviated to the acronym SEO, search engine optimization is a term used for the tactics of using certain keywords to improve a website’s search engine ranking.

In years gone by search engine rankings (where you appear in the search results)was dependent to a large extent on how “keyword rich” your sire was. This led to a situation where site owners and SEO experts were simply flooding articles and websites with certain words and phrases.

This practice led to articles which did not read well and in extreme cases were simply gibberish, with no context and no effort being made to engage the reader in any way.

The case today is very different. Google, which runs the most popular search engine in the world is making every effort to encourage site owners and SEO experts to clean up their act. What Google wants to see is sites that are filled with good content. This content needs to add value to the experience of the Internet user through providing unique and valuable information.

The information supplied can be in the form of video, images or copy. In fact many content experts believe that a combination of these three is the secret (or not so secret) formula to attracting more visitors to their online channels, be they blogs, the social media or their websites.

The more quality content that a website has, the more links it will attract. In essence the content is attractive to other site owners who may feature that content on their own websites and provide a link to the original source. Google recognizes that this type of content is shared willingly due to its unique high quality information and rewards the developers of such content with a higher search engine ranking.

The production of quality content is especially important in the social media due to the ease with which it can be shared. Goof content can reach millions of social media users, allowing a business to increase traffic to their site and increasing the possibility of making sales.

The rise of unique and engaging content has not meant the end of search engine optimization through the use of keywords. Today the job of the SEO expert is to produce articles and content that is rich in keywords (but not too rich, around 3 – 4% of an article should be keywords)but still readable and interesting to the site visitor, in other words adhere to the Google guidelines for the production of unique and value added content that enriches the Internet experience of the user.

Many companies choose to make use of SEO experts in order to increase both their site ranking and optimize their content. In addition to keywords these experts will also recommend behind the scenes changes to the website itself (such as meta tagging) which increase search engine rankings.