Promoting a business online has become one of the more powerful ways to powered by ausweb a business. Part of the allure is it is relatively inexpensive when compared with other forms of advertising like newspapers, television, radio and phone books. Another positive is that it is extremely targeted especially when using search engines to market a business. If a person is searching for something and finds a website that answers their question then that site has a good chance of making a sale to someone. The process of ranking a site highly like that is known as search engine optimization or SEO.
When thinking of SEO the first thing you need to think about is keywords. Keywords are the terms that people type into the search engines when looking for something. This can be anything from looking for a plumber to looking for new tires on their car. That can be taken even further because they may want to find the cheapest tires or the most reliable plumber in a certain geographic area. The longer the term they type into the search box, the more specific their needs and the more likely they are to need something in the short term. These are known as buying terms or long-tailed terms. Not only are they more powerful, they are easier to rank on. They may not get thousands of searches a month, but they can result in more sales. A million people searching for cars every month may not yield as much profit as 1000 people searching for an affordable car in Chicago each month. The second example is more direct and focused.